Identify Your Core Message: Start by defining the key message you want to convey. What makes your brand unique? How does your product or service impact your customers’ lives? Your core message should resonate with your target audience and reflect your brand values.
Develop a Narrative Arc: Every story has a beginning, middle, and end. Outline a narrative that introduces your brand, addresses a problem or need, and presents a solution or outcome. This structure helps keep your audience engaged and delivers your message effectively.
Be Authentic: Authenticity is crucial in storytelling. Share real stories about your team, your challenges, and your successes. Authenticity helps build trust and makes your brand more approachable.
Prepare Your Subjects: Whether you’re interviewing your CEO, employees, or customers, preparation is key. Provide interview subjects with questions ahead of time but encourage spontaneous, natural responses. This preparation helps alleviate nerves and leads to more genuine interactions.
Ask Open-Ended Questions: To get more insightful and engaging content, ask questions that require more than a yes or no answer. Questions like “How did you overcome this challenge?” or “What does our mission mean to you?” elicit stories and personal experiences.
Focus on Listening: The best interviews feel like conversations. Listen actively and be prepared to ask follow-up questions that delve deeper into the subject’s responses. This approach can uncover compelling insights and stories.
Highlight Your Team: Use video content to introduce your team members and showcase their roles and contributions. This humanizes your brand and shows that your company values its employees.
Share Behind-the-Scenes: Give your audience a peek behind the curtain. Whether it’s the making of a product, daily operations, or team-building activities, showing the human side of your business can significantly boost engagement.
Demonstrate Social Responsibility: If your SME is involved in community service or environmental initiatives, share those stories. Today’s consumers value brands that contribute positively to society.
