AMBOILERS.
When a ship's boiler fails, every day at dock burns money. AM Boilers wanted buyers to feel what an emergency call feels like. We gave them a film, not a brochure.
THE BRIEF
48 HOURS OR THE SHIP BLEEDS.
AM Boilers repairs ship boilers on emergency call outs, typically inside a 48 to 72 hour window, because a docked ship costs its owner money every extra day.
The ask was unusual for industrial marketing: not a capabilities video, but a cinematic visualization of the emergency itself, something their clients would actually feel.
THE WORK
A REAL EMERGENCY, STAGED HONESTLY.
A poetic script and voiceover carry the film: the bell rings and everybody gets into action. Situation room brainstorm, the crew assembling and moving out, the repair, the clock beaten.
A real ship was not accessible, so the repair was staged inside their own fabrication workshop, art directed to read as the real thing while keeping their trade secrets deliberately out of frame.
The entire film was shot in two days. Their words on the cut: really loved by all.
- One cinematic film built on a scripted voiceover
- Two shoot days end to end
- Staged in their workshop when a ship could not be accessed
- Trade secrets protected kept out of frame by design
YOUR STORYCOULD BE NEXT.
One conversation. Tell us your industry and what you want people to feel.